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Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been mostly general and academic; my 2006 piece, The Neuroscience of Political…

People remember things better when they screen out irrelevant inputs. Now, Swedish researchers have found that the basal ganglia area of the brain seems to be responsible for the filtering process. Dr Torkel Klingberg and colleague Fiona…

Big companies often find great ways to aggravate their customers, and cell phone giant Sprint proves the point. John Wall of the Ronin Marketing blog posted a rant about Sprint's advertising for their Centro Palm smartphone, Screw Your…

Cyber Monday is one of those recent inventions that seems a bit suspect. Is the Monday after Thanksgiving really the biggest ecommerce sales day? It looks like Cyber Monday will have to work hard to beat Black Friday, when reports indicate…

Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday. The biggest shopping day of the year offers retailers a major challenge: how to get people into THEIR store, because once there the…

What do mathematicians, architects, sculptors, biologists, and graphic designers have in common? They all use what is perhaps the most interesting number in mathematics: the Golden Mean, also called the Golden Ratio and the Golden Section.…

Just in time for the annual Thanksgiving turkey overdose, MIT Technology Review has run Tryptophan, Turkey, and Trust by Emily Singer. Tryptophan is the enzyme abundant in turkey that has been shown to cause drowsiness. Many credit…

Wine and coffee seem to be common topics here at Neuromarketing. Perhaps it's because I enjoy both, but also because each of these beverages comes in an infinite variety of flavors and is available in varied methods of delivery. We've…

Burger giant McDonald's has the lucrative upscale coffee market dominated by Starbucks clearly in its sights. According to an AP report, McDonald's Eyes Ballooning Coffee Market, After the success of its upgraded drip coffee - which…

Diversified marketing firm One to One Interactive announced a new neuromarketing division called OTOinsights. This business unit will focus on the emerging discipline of neuromarketing and will offer a collection of both primary and…