1 Comment
  1. Frank says

    As a marketer I am interested in the new and latest findings of Neuro-Marketing and was recently reading a book from Dr.H?usel ( Nymphenbrurg group). This group in Nymphenburg tries to connect the laest findings of neuro-science, neuro psychology and neuro chemistry. I think this is the key to success to learn an better understand the processes of a buying process and a more customer targeted marketing. I agree that pure bain scanning will not allow to derive conclusions. However, I am convonced that a compehensive approach combining the finings of the segemnts iof neuro-science will be the key to success for future marketing, branding and selling.

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