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aha effect

Another Puzzle Billboard

After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the "aha!" phenomenon and possibly the neuromarketing reward mechanism I described in Marketing to…

Puzzling Billboards

In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little reward in the brain and help the viewer remember the product or the brand. My…

Schick Commercial’s Aha! Moment

When the brain decodes a puzzle, even a simple one, there's a little reward. Marketers have sometimes used this to good effect - see Puzzles Boost Brand Recognition and Marketing to the Infovore. Watch this commercial from Schick for its…