Browsing Tag

apple

Brainy Marketing Update – Forbes

It's been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment - Forbes has a cool comment exposure system that lets authors of posts (e.g., me) "call out" quality…

The Best of Neuromarketing – 2011

Once again, it's time for the "Readers' Choice" Neuromarketing picks for the year. These posts aren't my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on.…

Do You REALLY Love Your iPhone?

Lots of us say we love our favorite products. We love our Droid. We love our iPad. We love our comfy sweater. We love our bank. (Well, banks and airlines might feel the love a little less these days.) Last week, Martin Lindstrom, author of…

Apple Fanboy = Religious Fanatic?

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study…

Why Etsy’s Rob Kalin Is Like Steve Jobs

You might think that Etsy founder Rob Kalin doesn't have much in common with Apple's rock star CEO, Steve Jobs. Inc. magazine's Max Chafkin describes Kalin as "socially awkward, reticent, and given to eccentricities that can seem downright…

Rivalry Marketing

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:…

Top Neuromarketing Posts of 2010

This is the time of year for "top" lists, and I thought I'd list the most popular Neuromarketing posts for 2010. This list isn't my opinion of which are best, but rather is based purely on popularity. These posts all generated some…

We Don’t Need No Stinkin’ Marketing

The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business owner…

Trade-Off by Kevin Maney

Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into…