Browsing Tag

arf

ARF NeuroStandards Report

A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no standards. It does, however, sound an optimistic note for the field of…

From Soup To… ARF

There's a new Executive Vice President of Advertising Effectiveness at the Advertising Research Foundation (ARF), according to a Mediapost report. It's Robert Woodard, former VP of Global Consumer and Customer Insights at Campbell Soup Co.…

ARF on Neuromarketing: Not So Fast

The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a…