Browsing Tag

beer

Beer and Mind Control

We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no…

The Psychology of Beer

The US football season began this weekend, replete with tailgates, watch parties, and plenty of beer consumption. It's timely that new research has been released showing that the shape of the glass has a huge effect on how quickly we…