The Psychology of Beer (and Wine, too) Roger Dooley 15 The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.
Beer and Mind Control Roger Dooley 5 We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no…
Engaging Beer Mythology Roger Dooley 6 Hot on the heels of my "surprise" ad, here's another long but highly engaging commercial from Sapporo Beer.
