behavior modification

An interesting experiment in Sweden shows that behavior can be modified by nothing more than the introduction of "fun." Adding the piano-key musical steps dramatically increased use of the stairs. This experiment is part of a…

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of…