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Browsing Tag

behavior modification

Change Behavior with Fun

An interesting experiment in Sweden shows that behavior can be modified by nothing more than the introduction of "fun." Adding the piano-key musical steps dramatically increased use of the stairs. This experiment is part of a…

Heat Up Sales – With Coffee!

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh…