Where Brain Science and Marketing Meet
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carnegie mellon

Ants and Humans

If the late Nobel Laureate Herb Simon were still around, I'm sure he'd be fascinated by neuromarketing. He did a lot to explode myths of human behavior, notably that people always behave in a rational, utility-maximizing, manner. I never…

Bikinis, Babes, and Buying

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There's little doubt that the typical male brain is wired to respond to attractive females in revealing attire. But is…

Mind Reading Progress

Reading a person's thoughts may still be science fiction, but researchers at Carnegie-Mellon University are making surprising progress in specific types of "mind reading." The team, led by computer scientist Tom Mitchell and cognitive…

More Mind Reading

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects' brains. Jack Gallant and his team at the University of California Berkeley published their…

CMU Computers Read Thoughts

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step closer to doing so. Not only have they been able to identify which of several…

Microsoft Taps Into Your Brain

People who think of Microsoft as a tech-age Big Brother probably won't be comforted by the software giant's effort to read your mind. Actually, their intentions are benign... they want to create thought-driven inputs that bypass joysticks…