cialdini

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle,…

Here are the seven persuasive tactics to help you get what you want in a business deal.

We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

New research shows that all social proof isn't equal - one kind is more persuasive.

Your weekend reading list!

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from "Dr.…