Where Brain Science and Marketing Meet
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Cultural Differences in Reading Faces

The hottest new thing in neuromarketing is facial coding - the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn't new - it dates to Paul Ekman's groundbreaking research in the 1950s to…

Put Your Customer on the Product

Lately, I've highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means. In Australia, Coke took the idea one step farther, and put customer names…

Neurons That Fire Together Wire Together

One of the key factors in the human brain's ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a period of time. According to Norman Doidge, author of The Brain That Changes…

Market Research: The Real Thing

A wise old direct marketer once told me, "Never carry a product with colors and sizes." The root of this advice, of course, is the complexity and inventory that comes with those product characteristics. A single product can morph into…

Diet Drinks Don’t Fool The Brain

But, a little sugar goes a long way Diet soft drinks are huge sellers in the U.S. as many consumers use them as a substitute for their calorie-laden sugary bretheren. The good news is that the flavor of these products have improved over…

The Power of “New”

Marketers know there are potent words in advertising, like "Free" and "New." Neuroscientists have now determined that the appeal of "new" is hard-wired into our brains. Novelty activates our brain's reward center, which may have been an…