Customer experience tweaks that boost restaurant results
Restaurant guest experience depends on more than good food and quick service.
Browsing Tag
consumer behavior
The Hidden Danger in Product Bundles
Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising new research shows there is at least one condition where such grouping can actually reduce the…
Neuromarketing by Leon Zurawicki
Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki
I'm constantly asked the question, "where can I study neuromarketing?" by those looking for an undergraduate or graduate degree that will enable them to…
Funny Cartoon about Consumer Motivation
The funniest humor is based on truth, and answering the "why?" question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes,
Brandwashed by Martin Lindstrom
Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)
License to Misbehave
In Dietary Decoys, we saw that adding salads to a restaurant menu actually increased sales of french fries. Research in Taiwan exposes an equally odd fact: if we take a nutritional supplement like a multivitamin, we are MORE likely to…
When Are Consumers Most Receptive?
If the workers who built the Pyramids were paid wages, undoubtedly nearby vendors knew when to exert maximum effort: payday. A person with a fresh supply of money is far more likely to spend liberally than one who's nearly tapped out.…
Spent: Sex, Evolution, and Consumer Behavior
Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller
"Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture." This is how evolutionary…
Green Marketing: Light Up Sales
"Green marketing" usually refers to using an environmental pitch to sell a product. A car creates less pollution, a paper product is made from recycled content, and so on. Results of appealing to environmental sentiment have been…
You Are What You Choose
Based on the title and cover art, which shows a head stuffed with objects, I anticipated that You Are What You Choose would be chock full of decision-making insights based on neuroscience and behavioral research. Instead, de Marchi and…
