consumer neuroscience

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

Time really does fly - it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren't getting our weekly episodes delivered to your player automatically,…

No, I'm not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem - a too-inclusive use of the term. The biggest firm in the…