Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.
Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.
I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make…
Another week, another few hundred articles and blog posts scanned... here's this week's diverse group of stuff you may find particularly interesting. Hot on the heels of last week's post from Brian Massey naming Austin the Conversion…
Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.