conversion optimization

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low…

I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make…

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The…

Another week, another few hundred articles and blog posts scanned... here's this week's diverse group of stuff you may find particularly interesting. Hot on the heels of last week's post from Brian Massey naming Austin the Conversion…

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It's getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads,…

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.