Why Sushi Pricing is Painful, and How to Fix It Roger Dooley 11 Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.
Loyalty Programs: Of Rats and Men Roger Dooley 10 It seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup after you purchase some number of additional cups. Shop at the grocery store, and you get points to reduce…
