Browsing Tag

decoy marketing

Offer a Third Choice, Boost Sales

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but priced…

More Decoys: Compromise Marketing

Why a logical product lineup may not be the most profitable When marketers plan a company's product offerings, they usually try to do so in the most logical way possible. Several levels of product may be offered - a stripped-down,…