Browsing Tag

dopamine

Juice Your Marketing with Dopamine

Dopamine-driven marketing sounds scary, but it's more common than one might expect. Dopamine is a key element in the brain's reward system, and when marketers trigger that system they can reinforce behavior and create positive associations.…

Reward Success, Don’t Punish Failure

It's a management maxim that bosses should dole out praise liberally when deserved, although many business environments seem more focused on punishing failure. It turns out there's solid neuroscience behind the idea of recognizing success,…

How We Decide

Book Review: How We Decide by Jonah Lehrer Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We Decide helps readers understand and even apply current research in the process of…

Marketing and the Placebo Effect

We all know what the placebo effect is - give a group of patients a sugar pill instead of a medication with active ingredients, and some of them will show an improvement in their symptoms. Drug researchers treat the placebo effect as an…