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enrollment marketing

The Case FOR College Sports

Recently, Newsweek ran a big article titled The Case Against College Athletic Recruiting, with the sensational subtitle claiming that U.S. universities are "misappropriating resources" on sports. Accusing some of the nation's most revered…

College Branding: Taglines

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou Caravella…