Browsing Tag

fitness

Exercise, Weight Loss, & Your Brain

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we've all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted…

Fitness Marketers Need to Get Brainy

Back in March, I predicted a fitness boom following a huge Newsweek cover story on exercise and the brain (Brain Improvement to Spark Fitness Boom). I'm still waiting. My own health club hasn't had an observable influx of older members and,…