Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren't at SXSW at all, here's a recap. (If you were turned away at the…