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heat map

Free Website Heat Map

Last week at Pubcon, I had the honor of sharing a "mini-keynote" session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard.

3D Commercials, Different Dynamics

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron's Avatar brought 3D to the big screen in a way…

Proof: Headlines Are Crucial

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, "Yes!" according to a new study by OTOInsights. In an unusual…

Free Web Page Heat Maps?

The common belief is that neuromarketing is trying to find the mythical "buy button" in the brain. If you are an ecommerce web designer, though, the "buy button" is one thing you want to be sure your visitors can find very easily! One of…