higher education marketing

Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve…

Recently, Newsweek ran a big article titled The Case Against College Athletic Recruiting, with the sensational subtitle claiming that U.S. universities are "misappropriating resources" on sports. Accusing some of the nation's most…

At this year's South by Southwest Interactive, I had a chance to speak with Anya Kamenetz, author of DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education. In her short but insightful book, Kamenetz outlines…

Why do most college branding efforts end up as meaningless pablum? I think it's because most colleges have been relatively insulated from the effects of devastating competition. In fact, historically there have been major barriers to…

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou…

It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of enrollment executives from colleges and universities. It wasn't a giant "Aha!" moment,…