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Browsing Tag

hummer

HUMMER: All About Branding

Roger Dooley 0
Since it was announced that GM was selling the HUMMER brand to Chinese firm Tengzhong, I've followed the commentary on Twitter (I'm @rogerdooley) with interest. There were a few surprises. One was that there are a lot of mindless HUMMER…

HUMMER: Split-Brain Branding

Roger Dooley 0
Hummer ads from General Motors that have an environmental focus are targeting the wrong buyers.
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