intuition

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that even weeks ago women found Hayward less believable than men did. This video tracks…

Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons Before reading farther, watch this video if you haven't already seen it: The Invisible Gorilla provides an…