Browsing Tag

intuition

Proof That Women ARE Smarter?

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that even weeks ago women found Hayward less believable than men did. This video tracks the…

The Invisible Gorilla

Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons Before reading farther, watch this video if you haven't already seen it: The Invisible Gorilla provides an interesting…