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Nielsen to Acquire NeuroFocus

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn't already own, according to a report in MediaDailyNews. The move was apparently triggered by a bid for NeuroFocus from archrival…

“Neuromarketing IPO” a Success

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in neuromarketing firm NeuroFocus, raised $1.6 billion in an initial public offering on Wednesday. Not only was that 10% more than…

Social Media Ads Beat TV

Visa "Trip for Life" TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook…