Browsing Tag

olfactory marketing

Scent Marketing vs. Social Media

The other day, Ad Age's CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic - he is the founder and chief marketer of the Scent Marketing Institute - but he makes some good…

Sensory Branding at Le Méridien

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their customers…

Breaking News – Perfume Turns Guys On

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh? Eight healthy right-handed heterosexual male volunteers (20-35 years of age), having normal olfaction and no brain…

Simulating the Coffee Drinker’s Nose

Is Scratch 'n Sniff Starbucks in our future? No industry focuses as much on olfactory marketing as the coffee business. Starbucks recently dumped its breakfast eggs because their smell didn't pair well with the coffee aroma. Nestle unit…

Sensory Marketing to Jolt Espresso Sales

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and lighting are all important, but clearly the wonderful coffee aroma is what dominates…

Does Your Marketing Smell?

What does your marketing program smell like? If you have difficulty answering that question, you need to get up to speed on the powerful impact that's possible by activating your customers' olfactory nerves. (Web-only marketers won't have…