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OTOI

Go Viral, the Neuro Way

Much of the content on the web is created by users ("user generated content," or "UGC"), but only a small amount of that is actually interesting enough to generate substantial interest or "go viral." A new study by OTOInsights, a division…

Proof: Headlines Are Crucial

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, "Yes!" according to a new study by OTOInsights. In an unusual…

Neuromarketing Shoots Itself in the Foot

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the…