Browsing Tag

priming

Superhero Super-Priming

OK, here's a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit... (DON'T read further until you have jotted down some ideas.) Done? You should know that I have manipulated you…

Sexy Pics Beat Ugly Spiders

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that's a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have found…

Are Women Better At Sales?

In our recent article on The Mating Mind, we described how "romantically primed" men were much more likely to spend lots of money than men who were not so primed, and than women in either condition. Separately, we've also noted that female…

Marketing and the Placebo Effect

We all know what the placebo effect is - give a group of patients a sugar pill instead of a medication with active ingredients, and some of them will show an improvement in their symptoms. Drug researchers treat the placebo effect as an…