robert cialdini

In years of running a direct marketing firm that included a small call center, my objective was to eliminate, or at least minimize, waiting time for phone customers. We knew (from those times when we didn't have enough staff in place)…

When someone thanks you for doing them a favor, there are any number of stock ways to respond. "No problem." "It was nothing." And, of course, "You're welcome." For some situations, though, there's a phrase that beats the common…

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving strategies by their customers, are resorting to an approach based on sound…

Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to attend? (Or sat in a room with other people actually…

I've been traveling quite a bit recently (which explains the lower rate of Neuromarketing posts), and at a recent stay at a Jameson Inn in Indiana, I encountered the above product arrangement on the shelf of their little convenience shop…

Here's a prediction: in the coming years, we'll see mirrors popping up in the entryways of churches and other places of worship. And the reason won't be to let those entering fix their hair. As we'll see, the mirror has a rather magical…

Most of us need to persuade people that we don't know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new computer guy to fix her computer first. A fundraiser wants to get a potential…

Marketing eco-friendly products isn't as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of the consumer. Take a look at one of the supposed eco-villains, the auto…

Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin Yes! 50 Scientifically Proven Ways to Be Persuasive is a fantastic book that's chock-full of tips that turn research…