New study shows that we are more persuasive when we hold a belief, in part due to self-deception.
How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.
Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.
One change in negotiation tactics cause a fivefold increase in successful outcomes.
I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make…