Browsing Tag

seth godin

Clicks Don’t Count!

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth…

Poke the Box by Seth Godin

Review - Poke the Box by Seth Godin Poke the Box by Seth Godin is a very short book focused on one key idea: "Get off your butt and start something!" More specifically, Godin tells his readers to not wait for permission from others, to not…