social proof

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

Wikipedia uses the wrong kind of social proof in their fundraising appeals.

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

New research shows that all social proof isn't equal - one kind is more persuasive.

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and…

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares by showing that others are doing it…

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of influence expert Robert Cialdini's six main principles, and may be the best-known…

In years of running a direct marketing firm that included a small call center, my objective was to eliminate, or at least minimize, waiting time for phone customers. We knew (from those times when we didn't have enough staff in place)…

There's hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has contracts for many more. Locally, I'd been hearing about the fantastic hamburgers…