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Years ago, I stopped using my middle initial on business cards, bylines, and other places. I'm not quite sure why I changed... simplicity? Google? New research shows that making that switch might have been a dumb move.

We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive…