How often are websites designed using "best practices" or by trusting the experience of a seasoned expert? The answer is, "all too frequently."
Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.
In Brain Rules by John Medina, one of the more amusing anecdotes is an informal experiment by Medina on the potency of scent to enhance the formation of memories. Medina conducted the test while teaching a complex molecular biology topic…