Browsing Tag

united airlines

Got a Good Story Ad?

Last week my post at Copyblogger, How to Write Weapons Grade Copy, focused on the power of stories to hold the attention of a customer. Here's a heartwarming ad from the UK department store John Lewis that shows how even a rather long (1.5…

It Really DOES Pay to Schmooze

One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so they can visit their customers in person. This was filmed in the days before email…

Audio Branding: ‘Tis the Season

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I've…