Browsing Tag

wal-mart

Walmart CEO Confirms Payday Timing Effect

A surprising commentary by Walmart CEO Mike Duke reinforced the theory that less affluent consumers operate on a payday-based buying cycle (see When Are Consumers Most Receptive). According to Duke, "Purchases are really dropping off by…

Trade-Off by Kevin Maney

Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into…