Mistakes Were Made by Carol Tavris and Elliot Aronson does a deep dive into cognitive dissonance, a key driver of apparently irrational behavior.

If you can get a small favor from someone, they are more likely to grant you a bigger one.

Here are the seven persuasive tactics to help you get what you want in a business deal.

New study shows that we are more persuasive when we hold a belief, in part due to self-deception.

We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low…

Here's what we discovered this week, with my own new content below:

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he'd place…

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much…

Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the product at time of purchase. After…