Superhero Super-Priming

OK, here's a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit... (DON'T read further until you have jotted down some ideas.) Done? You should know that I have…

Priming by Order

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual's behavior by the introduction of various subtle cues. This often occurs in a subliminal manner, i.e., the individual is entirely unaware…

Laughing Matter: Priming and Mirroring

We're always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications. Researchers played a series of sounds for subjects…

Priming The Customer

"Priming" is a concept discussed in Malcom Gladwell's book, Blink. Research shows that subtle cues can subconsciously affect subsequent behavior. Marketers should understand this concept in designing campaigns.

How To Sell a $20 Burger

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn't much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more…

Women Can Be Irrational, Too

This is big news for guys. For years, I've gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn't always take that much. Simply including a photo of…