Does retail customer experience success depend on neuro-triggers? PIRCH says yes.

Here's an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:

If you want to be sure to make a great impression on your retail store customers and let them know about today's great bargains, where should you make your pitch? Just as they enter your store would at first glance seem to be the optimal…

The current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season. Now, with buyers either suffering from job loss or at least concerned enough to…

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.

Roger curates an expansive list of neuromarketing books.

The F-Pattern describes one way visitors view your content. Here's how to optimize for it.

With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.

Good reviews definitely boost sales, but watch out for a few pitfalls.

Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...