Followers
Likes
Followers

Neuromarketing
Neuroscience Research
- Brain Fitness
Branding
Neuromanagement

Neuromarketing - Where Brain Science and Marketing Meet

Home
Blog
About Roger Dooley
- Roger Dooley – Bio & Photos
Speaking
Contact
Neuromarketing FAQ
Neuromarketing Directory
Popular Topics
- Brainfluence
- Media Coverage
Neuromarketing Companies » »

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Roger Dooley Aug 26, 2026 0

Browsing Category

Behavioral Science

Neuromarketing Branding Friction Neuromanagement Neuroscience Research Tools, Hacks, and More

Connect with Roger!

Roger’s Books

The Brainfluence Podcast

Weird Behavioral Science – Roaches, Scary Bridges, Beer
The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
The Housefly Effect and Other Nudges That Change Behavior
How To Make People Buy with Thomas Zoëga Ramsøy
The Activator Advantage with Matt Dixon

Latest Neuromarketing Posts

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer
The Reptilian Brain Myth: What “Lizard Brain” Marketing Gets Wrong
The Persuasion Engine & Neuromarketing 2.0
Servicescapes, Cruise Line Dress Codes, and the Science of Experience
The Golden Ratio and the Science of Phi

¡Nuevo – Neuromarketing en español!

Copyright 2005 - 2026 Dooley Direct LLC

Neuroscience Marketing | Roger Dooley | Privacy Policy

Sign in

Welcome, Login to your account.

Forget password? Remember me

Sign in

Recover your password.

A password will be e-mailed to you.