Browsing Category
Neuroeconomics
Decision making and the brain
Neuroeconomics, Asymmetric Paternalism, and Marketing
How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism. In New Yorker writer John Cassidy's superb neuroeconomics article, Mind Games: What…
Neuromarketing and Neuroeconomics Roundup
The nearly simultaneous release of a neuromarketing article, Brain Sells, in TIME Europe, and a neuroeconomics article, Mind Games, in the New Yorker, has generated a considerable amount of blog activity. (See our commentary, TIME Europe…
Neuromarketing vs. Neuroeconomics
The recent article, Brain Sells, in the Europe edition of TIME, comments that neuromarketing is "essentially a subgenre of another emerging discipline, neuroeconomics. " When I scanned that line the first time, I saw a fair amount of truth…
Mind Games: New Yorker on Neuroeconomics
John Cassidy of the New Yorker has penned an article on neuroeconomics that surely is one of the finest to date. To the extent that any magazine article about a rapidly evolving topic can be a classic, Mind Games - What neuroeconomics…
Marketing to the Teen Brain
Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works. Of particular interest to those involved in neuromarketing…
Forbes on Neuroeconomics
A few years ago, Forbes drew considerable attention to the field of neuromarketing with their landmark article, In Search of the Buy Button - now one of our "neuromarketing classics". An article published earlier this year, This Is Your…
Why Negative Ads Work: Framing, Emotions, and Irrational Decisions
It’s no great surprise to marketers, or even most semi-aware humans, that people often make decisions based more on emotion than on rational processing of information. Oddly, for decades economists ignored this apparent truth, assuming…
USA Today Highlights Neuroeconomics
One of the most relevant and potentially fruitful areas for marketers hoping to employ neuroscience as one weapon in their arsenal is neuroeconomics - in essence, the neuroscience of decision making. Neuroeconomics seems to be more focused…
Neuromarketing Meets Taguchi?
You never know who you'll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire. I'd met him briefly at a previous WebmasterWorld…
Irrational Investing, Rational Marketing
What's the difference between (1) investing in the common stock of a public company or (2) buying an expensive perfume or men's fragrance? The answer seems simple... a financial investment is a decision based on a cold, rational analysis of…
