Neuromarketing

The recent article, Brain Sells, in the Europe edition of TIME, comments that neuromarketing is "essentially a subgenre of another emerging discipline, neuroeconomics. " When I scanned that line the first time, I saw a fair amount of truth…

John Cassidy of the New Yorker has penned an article on neuroeconomics that surely is one of the finest to date. To the extent that any magazine article about a rapidly evolving topic can be a classic, Mind Games - What neuroeconomics…

The new issue of Time Europe features an article by Thomas K. Grose, Brain Sells, that neatly sums up some of the work being done to harness fMRI brain scans to improve marketing campaigns. They focus on the work of Neurosense, an…

Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works. Of particular interest to those involved in neuromarketing…

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably…

South Korean neuroscientists experimenting with high-resolution positron emission tomography (PET) brain scans claim the technique offers more accurate results than fMRI techniques. Cho Zang-hee, the director of Gachon University of…

Functional magnetic resonance imaging has been one of the tools of choice for neuroscientists investigating brain activity - its scan data can be processed into colorful brain images showing which areas of the brain are active at a given…

Just about all of the fMRI studies we've seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a…

FUTUREHYPE: The Myths of Technology Change, by Bob Seidensticker, is to Ray Kurzweil's The Singularity Is Near as antimatter is to matter. Put them next to each other on your bookshelf, and your house might be leveled as they combine with a…

Neuroscientists are constantly looking for better ways to measure brain activity, and Harvard researchers have achieved a breakthrough that should significantly advance the state of the art. MIT's Technology Review, in Nanowires Listen In…