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Neuromarketing
General news and opinion in the field of using brain science in marketing
Neuroscience, Leadership, and Marketing
Stephanie West Allen, who writes the Idealawg blog (there are at least a couple of puns in that clever title), forwarded a link to an interesting article, The Neuroscience of Leadership. The article, authored by David Rock and Dr. Jeffrey…
Forbes on Neuroeconomics
A few years ago, Forbes drew considerable attention to the field of neuromarketing with their landmark article, In Search of the Buy Button - now one of our "neuromarketing classics". An article published earlier this year, This Is Your…
Why Negative Ads Work: Framing, Emotions, and Irrational Decisions
It’s no great surprise to marketers, or even most semi-aware humans, that people often make decisions based more on emotion than on rational processing of information. Oddly, for decades economists ignored this apparent truth, assuming…
USA Today Highlights Neuroeconomics
One of the most relevant and potentially fruitful areas for marketers hoping to employ neuroscience as one weapon in their arsenal is neuroeconomics - in essence, the neuroscience of decision making. Neuroeconomics seems to be more focused…
Neurobashing and Legitimizing Neuromarketing
Adweek, in 4A's Planners Define Their Lot, states that a former ad exec "convincingly shot down the legitimacy of neuromarketing". Here's the complete description of the supposed shoot-down:
Mark Earls, the former executive planning…
Neuromarketing Meets Taguchi?
You never know who you'll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire. I'd met him briefly at a previous WebmasterWorld…
Puzzles Boost Brand Recognition
The Revelation Effect. If you've ever solved word puzzles, such as anagrams in which one must unscramble letters to form a word, you've probably experienced the little "aha!" rush when you solve one. An interesting article in the Journal…
Marketing to the Infovore
While the term "infovore" has been kicking around for a while as a cute name for a consumer of information, the University of Southern California's Irving Biederman is using the term to describe humans exhibiting a more specific kind of…
The Emotional Computer – Part 2
Earlier this month in Mood-Sensing Advertisements, we described research being conducted by Cambridge prof Peter Robinson on an "emotionally aware" computer. While that phrase may imply a degree of emotional sensitivity that won't arrive…
Irrational Investing, Rational Marketing
What's the difference between (1) investing in the common stock of a public company or (2) buying an expensive perfume or men's fragrance? The answer seems simple... a financial investment is a decision based on a cold, rational analysis of…
