Neuromarketing

A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That's exactly what…

"Priming" is a concept discussed in Malcom Gladwell's book, Blink. Research shows that subtle cues can subconsciously affect subsequent behavior. Marketers should understand this concept in designing campaigns.

The latest ad campaign for a new telephone directory assistance service in France are, according to their creator, intended to take advantage of the way the brain responds to visual and other stimuli.

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.

BMW's apparent investment in neuromarketing is attracting attention.

It's short notice, but I just ran across the info at the Neuroethics & Law Blog. On Friday, March 10, 2006, Stanford University will host Reading Minds: Lie Detection, Neuroscience, Law, and Society. Here's a brief summary:A…

Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous conditions.

Marketers are turning to a variety of techniques to evaluate advertising effectiveness, including Six Sigma statistical analysis previously used for manufacturing and service quality improvement.

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product…