Neuromarketing

An interesting Baltimore Sun article, Hormones wire men's, women's brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains. Among the newest findings: A previously unknown…

Cincinnati-based design agency LAGA is attempting to bolster its focus on neuromarketing and neurodesign with one or more acquisitions.

Scientists now have a better understanding of why some people develop extreme food cravings. Brain scans show that some individuals have a much stronger response to images of food, making them more likely to abandon diets and engage in…

Researchers at Yale have found that capuchin monkeys are risk-averse when making decisions, and exhibit behavior similar to humans when choosing between alternatives.

Neuroscientists have used fMRI to discover that the brain's anticipation of pain can be as bad as actually experiencing the pain. Marketers should use pain references carefully.

The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen's style is breezy and conversational; if she teaches her classes at the University of Iowa in…

A week doesn't go by with some blogger reading about neuromarketing, fMRI ad studies, and the like, and then posting, "This is creepy - very Orwellian! Pretty soon we'll all be buying stuff we didn't want or need!" While neuroscience DOES…

Neurofocus, a firm which saps it specializes in quantitative analysis of advertising and marketing using neuroscience, is an exhibitor at this week's AdTech show in San Francisco.

A few months ago, we mentioned "mirror neurons", which fire when a subject watches another subject perform an action. If the subject has performed the action before himself, these neurons will duplicate, or "mirror" the, action in the…

New research identifies the areas of the brain used to store "values" for alternative choices in decision making. This work will influence both neuroeconomics and neuromarketing, and will no doubt spawn much follow-on work to better…