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Neuromarketing
General news and opinion in the field of using brain science in marketing
The Surprising Way to Boost Your Optimism
Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.
Unlikely Liking: Dogs and Vodka
With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.
Why Sushi Pricing is Painful, and How to Fix It
Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.
5 Ways to Perfect Your Next Presentation
Want to nail your next presentation or speech? Here's how!
5 Ways To Boost Results With Growth Hacking Techniques
Learn the exact growth hacking tactics that grew CoSchedule's email list from zero to 250,000 and pageviews from zero to 1.4 million.
Believing in Your Product Makes You More Persuasive
New study shows that we are more persuasive when we hold a belief, in part due to self-deception.
What Freud Can Teach Us About Neuromarketing
Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.
Wikipedia Knows What Social Proof Is, But…
Wikipedia uses the wrong kind of social proof in their fundraising appeals.
7 Ways to Ask for a Favor – and Get It!
We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.
7 Ways to Get Psyched & Ace Your Performance
How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.
