Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Brainfluence News: Audible Editor’s Pick, New Polish Translation
Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.
8 Tips to Make the Right First Impression on the Internet
First impressions count, and psychology research shows you how to maximize the impact of your photo.
Target People’s Dreams at SXSW 2018
Proposed panel at SXSW 2018 focuses on neuromarketing's edgier possibilities.
5 Ways You Can Use Gestalt Principles For Powerful Imagery
How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.
Why Great Reviews Aren’t Always Great for Sales
Good reviews definitely boost sales, but watch out for a few pitfalls.
Personality Prediction and the Future of Web Marketing
"The Web Psychologist" explains how you can use individual personality traits to market more effectively.
The Science of Making Work Fun
Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry.
The Exact 3 Closing Words That Maximize Email Results
If you’re like most people, you write a LOT of emails. And, you probably spend your time focusing on your email’s contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests…
How to Increase Digital Trust with an Easy Fix
Want to boost your digital trust? Studies show there's an easy approach you can use.
Scarcity vs. Abundance in GEICO Ad
Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to "the other guy." They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor…
