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Neuromarketing
General news and opinion in the field of using brain science in marketing
Nonprofits: New Study Reveals Fundraising Risk
A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.
What Marketers Can Learn From A Ketchup Bottle
The lowly ketchup bottle has a couple of important lessons for marketers.
Neuromarketing Books: The Ultimate Reading List
Roger curates an expansive list of neuromarketing books.
How to Use the Ben Franklin Effect to Increase Loyalty
If you can get a small favor from someone, they are more likely to grant you a bigger one.
Can Caffeine’s Brain Boost Help Ad Recall?
Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?
Study: Winner Declared in Audio vs. Video for Emotion
When they compared the emotional impact of audio vs. video content, researchers got a surprise.
How to Use Framing to Sell More Warranties and Service Contracts
A single hailstorm changed me from rational to irrational...
A Nudge From The World’s Most Famous Prison
The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.
Persuasive Tactics To Close Your Next Deal
Here are the seven persuasive tactics to help you get what you want in a business deal.
F-Pattern: A Secret Weapon To Boost Website Conversions
The F-Pattern describes one way visitors view your content. Here's how to optimize for it.
