Neuromarketing

Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The lowly ketchup bottle has a couple of important lessons for marketers.

Roger curates an expansive list of neuromarketing books.

If you can get a small favor from someone, they are more likely to grant you a bigger one.

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

When they compared the emotional impact of audio vs. video content, researchers got a surprise.

A single hailstorm changed me from rational to irrational...