Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
The Easiest Way Ever to Boost Your Productivity
Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the…
Are Marketers Sleazy?
One of the common questions I'm asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don't need. My response to this is…
Business, Sport, & Mark Cuban
Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
If you aspire to be a corporate drone marking time until five o'clock, or until retirement, don't bother reading Mark Cuban's new book, How to…
Finding a College and Choice Architecture
It's that time of year when many U.S. high school seniors are making their final college decisions. They have their last acceptance letters, and now must choose which school they will attend in the fall. It's a good time to think about…
Juice Your Marketing with Dopamine
Dopamine-driven marketing sounds scary, but it's more common than one might expect. Dopamine is a key element in the brain's reward system, and when marketers trigger that system they can reinforce behavior and create positive…
Love/Hate: Why Disliked Brands Prosper
Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned enduring positive regard among consumers, and those companies outdo their peers in…
Brainfluence Price Drop and Reviews
Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence has dropped to its introductory price of $9.99.
I don't control this and I get no notice of these changes, so I…
Branding: Avoiding Bad Neighborhoods
Are you placing your brand in a "bad neighborhood?" The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there…
What Guy Kawasaki Knows About Google+, and You Don’t
Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki
Google+ seemed to get off to a running start, but more recently has been termed a "ghost town" by some pundits. Experience with the service suggests less than robust…
Thinking, Fast and Slow
Book Review: Thinking, Fast and Slow by Daniel Kahneman
Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman,…
