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Neuromarketing
General news and opinion in the field of using brain science in marketing
What Guy Kawasaki Knows About Google+, and You Don’t
Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki
Google+ seemed to get off to a running start, but more recently has been termed a "ghost town" by some pundits. Experience with the service suggests less than robust…
Thinking, Fast and Slow
Book Review: Thinking, Fast and Slow by Daniel Kahneman
Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman,…
Conversion Lessons from a Busty Bloodsucker
If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker…
How Brain Science Turns Browsers into Buyers: SXSW Recap
If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren't at SXSW at all, here's a recap. (If you were turned away at the…
Your Brain on Video Games (Infographic)
Gaming companies know a lot about how to light up your brain - to be successful, a game has to be engaging from the start and addictive enough to keep the player coming back. Some video game makers have employed neuromarketing technology…
What’s the Magic Word for Ecommerce Sites?
Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as…
Harvard Lesson: Verbs Beat Adjectives
The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there's also research that shows properly used…
Get Your Face Read!
Back in November, I mentioned that Affectiva, a firm in our neuromarketing companies list, was working on doing facial expression analysis using the webcams connected to most computers. Now, if you want to see how this works, you can…
A Brainy Focus on Conversion
When I speak at a conference, I often zoom in and out with just enough spare time to allow for potential flight delays and other mishaps. I assumed I'd do this when Tim Ash invited me to speak on using brain-based techniques to boost…
Forget Evil, Don’t Be Creepy!
Three Ways to Avoid Creepiness
Marketers are being offered unprecedented new capabilities to target consumers by interests and behavior. There's growing evidence, though, that consumers are finding these personalized pitches off-putting.…
