Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Brandwashed by Martin Lindstrom
Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)
Can Twitter Make You Skinny?
Could having many connections on social media sites like Twitter and Facebook cause you to lose more weight than, say, running on a treadmill? The answer is... maybe. Research on mice showed that those individuals who socialized with…
Understanding the Consumer Mind – Conference
The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It's part of Akron's Suarez Applied Marketing Research Laboratories. (I'm one of the neuromarketing…
R.I.P. EmSense
Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent neuromarketing industry?
EmSense Closing?
I've heard rumors from a couple of sources that EmSense, one of the early pioneers of neuromarketing, is shutting down. At this point, I have been unable to reach anyone within the company to address this topic. Their corporate office…
How “Loss” Can Be a Winning Strategy
If I gave you $50 with the following two choices, what would you do?
Keep $30.
Gamble, with a 50/50 chance of keeping or losing the whole $50.
An experimenter posed that question to subjects, and found that 43% of the subjects…
Person of Interest Billboard Interacts, Adds Social Media
How do you create buzz for a new show about citizen surveillance, CBS's Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a photo, displays it, and then provides a number to send a text message to. If…
Brain Bugs by Dean Buonomano
Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano
Vivid Stories Change Donor Behavior
A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death - abstractly or specifically. They used a detailed story which placed the reader in a burning apartment…
Connect Emotionally to Boost Sales
Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail chains showed that while just one in five consumers felt they had an emotional…
