Neuromarketing

Want to close a sale? When choosing a time to meet with your customer, don't just take the first appointment time offered to you. A recent study looked at decisions by judges, and revealed startling differences in outcomes at different…

Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals and back a winner with their advertising.

Book Review: Incognito: The Secret Lives of the Brain by David Eagleman Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those…

There's a new Executive Vice President of Advertising Effectiveness at the Advertising Research Foundation (ARF), according to a Mediapost report. It's Robert Woodard, former VP of Global Consumer and Customer Insights at Campbell Soup Co.…

For South by Southwest 2012, we've put together a great panel of "brainy" experts for a session titled How Brain Science Turns Browsers Into Buyers. The group includes: Derek…

Think the way to sell more is to have a frenetic pitchman whip customers into a buying frenzy? Actually, relaxed customers are bigger spenders. A new study that will appear in the Journal of Marketing Research found that relaxed…

Business agreements are usually secured by written agreements that define the obligations of the parties and state what happens under various conditions. Having been party to a few business deals launched based mostly on enthusiasm and…

In 1996, John Keating wrote a book titled Two Billion Armpits: How Experts Sell China What It Really Wants, referring to the size of the consumer goods market in China. Texas-based Sands Research is writing a new chapter that might be…

In Dietary Decoys, we saw that adding salads to a restaurant menu actually increased sales of french fries. Research in Taiwan exposes an equally odd fact: if we take a nutritional supplement like a multivitamin, we are MORE likely to…

Are you telling customers to buy your product? Maybe you should be asking them about their intentions instead. Research shows that if you want to get people to do something, you should ask them to predict if they will do it. An…